Like many I discovered Williams Rib Tickler from famed Pittmaster Johnny Trigg some 15 years ago. I still keep a bottle handy to use alone or to compliment or layer with other rubs. Favorite now is Bill Purvis’s Chicken Fried BBQ Texas Rib Grind. Sprinkle Rib Grind on generously and then top w/ light coat of Rib Tickler. Cook 275-300° spraying with water every 20 minutes. When you get color you like wrap in paper or foil and cook until right. Usually around 206-210°. Rest a while and enjoy some marvelous ribs.